Average Revenue Return on Investment (ROI) across the media. For the study they used 464 radio advertised brands, 122 TV, 122 Press, 41 outdoor and 12 different online advertised brands. Number of cases shown in white on columns.

 

According to reports on ROI information, the average return on £1 investment was £7.70 for Radio, £8.70 for TV, £5.80 for Press, £2 for Outdoor and £4.90 for Online advertising. This was the measure that most agencies reported.