"Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
Howard Luck Gossage
Why is print advertising should be part of your strategy?
Advertising in the press nurtures consumer confidence. According to surveys, 85% of respondents agreed that the brand or product advertised in their preferred print media gave them more confidence that the product was right for them.
A vast audience can be reached through print media. Print media outlets are reaching 90% of consumers every months. The ABC1 reach is 95% of adults and 97% of 18-34 years olds whom are considered the hardest to get.
Studies confirmed that by adding print media to a TV ad campaign, a 58% increase in business impacts can be achieved. In addition, TV and press combinations result in a 72% increase in sales.
THE RICHMOND MAGAZINE
Lifestyle and property magazine with a variety informative and entertainment articles for the residents of Richmond upon Thames - South West London. They proudly offer the highest distribution to these areas, targeting discerning, AB1 residents. (A= Upper class, B= Upper middle class). By targeting the homes they deliver to, they ensure any advertising ends up in the hands of wealthy people. This also means that they guarantee the delivery of the magazines right through the door, rather than relying on sales of magazines in shops.
Target audience / demographic groups:
Wealthy professionals, entrepreneurs, company owners and high earning families. Over 95% are home owners (AB homes only generally worth £1.2million plus) and family oriented who spend significantly on their homes, education, healthcare and exclusive holidays. Age range 30-70.
Print run: 38,000 copies
Frequency of publication: Monthly
Methods of distribution:
Hand delivered on a solus basis, door to door to the most affluent targeted homes.
Other publications: The Richmond & Barnes Magazine, The Elmbridge & Kingston Magazine, Clapham Magazine, Wandsworth Magazine, Essential Surrey & South West London, The Guildford Magazine, Surrey Downs and The Windsor Magazine.
THE RICHMOND TIMES
Established: in 1873.
Methods of distribution: Newspaper vendors
Price: £0,65 p
Print run: 36,000 copies + 110,000 online readership with 574,435 page impressions
Frequency of publication: Weekly.
Readership: AB1 - Wealthy professionals, entrepreneurs, high earning families. Over 95% are home owners (AB homes only generally worth £1.2million plus) and family oriented who spend significantly on their homes, education, healthcare and exclusive holidays.
Other publications: Croydon Guardian, Epsom Guardian, Wandworth Guardian, Wimbledon Guardian, Surrey Commet, Upon Thames - luxury edition.
Ownership: DMG Media,
Target audience - Demographics: General public. Aged between 40-75 years.
Uniquely for a British daily newspaper, it has a majority female readership with women making up 52-55% of its readers.
Other publications: Mail on Sunday, MailOnline, Metro.co.uk, Weekend, You Magazine, Even, This is Money, Mail Plus. Their brands reaching 36.5 million people every month, that’s 69% of the population.
Print run: 1.5 million, 3.9 million readership. Printed in London, the 2nd largest daily after the Sun.
Political Alignment: Conservative
Print run: 760,000 Readership: 1.77 million. The 4th largest paper in the UK
Political Alignment: Labour Party
Ownership: Trinity Mirror
Target audience - Demographics: C1C2 average homeowner. Aged between 45-75 years. Average income: £35,000+ / year
Loyal readers, 73% is reading 3 out of 4 issues. 54% male, 46% female readers.
Other publications: Sunday Mirror, Sunday People, Big City, We love TV
Distribution: Hand delivered on a solus basis, door to door to the most affluent targeted homes
Positioning: Uptown Elite, in doctor’s waiting rooms, hairdressers, beauty salons, coffee shops, restaurants.
Other Publications: Richmond& Twickenham Times, Croydon Guardian, Epsom Guardian, Wandworth Guardian, Wimbledon Guardian, Surrey Commet.
Print Run: 8,000, 25,000 reader + online
Price: Free in South West London
Readership: Wealthy professionals, entrepreneurs, high earning families. Over 95% are home owners (AB homes only generally worth £1.2million plus) and family oriented who spend significantly on their homes, education, healthcare and exclusive holidays. Age: 25-65
UPON THAMES MAGAZINE
THE MAYFAIR MAGAZINE
Luxury London is a dynamic, independent publishing house and a leader in the luxury magazine industry. In adhering to the highest standard of editorial content and utilising stylish, modern design, Luxury London has carved out a niche in its field. Luxury London specialises in producing monthly luxury titles, bespoke publications and a host of media solutions which produce remarkable commercial results.
The Mayfair Magazine: Aimed at local residents as well as international visitors, its content provides insight into the fashion houses of New Bond Street, fine jewelry & watch boutiques in Burlington Arcade, restaurants on Mount Street and the area’s celebrated art galleries & auction houses. Incorporating Marylebone and Fitzrovia Magazine.
Print Run: 34,000 + online
Price: £45 yearly subscription
Ownership: Runwild Media Group
Other Publications: City Magazine, Arcade, Kensington & Chelsea Magazine, Notthinghill & Holland Park Magazine, Canary Wharf Magazine, Marylebone & Fitzrovia Magazine, Cheshire Magazine, Fulham Residents Journal, Belgravia, Mayfair (Arabic language), Luxury London (Mandarin), Mint Polo, Rex (Royal Exchange), Canary Wharf (Seasonal), Gaucho International Polo, Square Mile Salute, Top Gear Live, Sotheby's Portfolio (Property).