STRATEGY - BRANDING
“Rules are what the artist breaks; the memorable never emerged from a formula.”
Bill Bernbach
To succeed in branding, you must understand the needs and wants of your customers and prospects. It is achieved by integrating your brand strategies through your company at every point of public contact.
The objectives that a good brand will achieve include:
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Clearly, delivers the message
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Confirms your credibility
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Emotionally connects your customers with your product/ service.
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Motivates the buyer to buy
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Creates User Loyalty
Branding is strategic and marketing is tactical and what you use to get your brand in front of consumers. The effectiveness of brand doesn't just happen before the purchase, but it's also about the life of the brand of the experience it gives a consumer. We can help you build a credible and motivational brand strategy for your marketing communication in the UK.
STRATEGY
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
“Creativity without strategy is called art, creative with strategy is called advertising.”
Prof. Jef Richards
Your brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business. To begin the development of your brand's strategy you must have an understanding of these four marketing components:
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Primary Target Customer and/or Client
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Competition
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Product and Service Mix
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Unique Selling Proposition
An effective branding process will create a unique identity that differentiates you from the competition. That is why it's often deemed as the heart of a competitive strategy. We will help you creating your effective and successful brand strategy in the United Kingdom and will be with you through the process.