ADVERTISING ON THE LONDON TRANSPORT

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"Make it simple.
Make it memorable.
Make it inviting to look at"

Leo Burnett

LONDON TRANSPORT FACTS

Between April 2016 and March 2017:

  • More than 1.3 billion passenger journeys were made on the Tube, an increase of 3.2% on the previous year

  • Record numbers of people are using London's buses with nearly 2.4 billion passenger journeys made (more than half of all bus journeys taken in England)

  • Over 3.5 million users enter the London Underground network every day. Waterloo is the busiest station with 275,000 people a day, 100 million a year. 

  • London's buses carry around 6.5m passengers a day. That's more than the whole population of Scotland. (5.2m people)

  • All parts of The Network saw increased demand as London's population rose to its highest ever level, 8.78million. 

  • The busiest bus route in London is Route 25 running between Oxford Circus and Ilford going through Central London. On its 11 miles (18km) route in June 2017 it carried 19.4m passengers.

  • One of the longest double decker bus routes in London is the 111 bus route which covers a 15 miles (24kms) lengths journey

  • The bus has the most stops in London is the N29 night bus, from Trafalgar Square to Enfield, has 73 official stops

  • Bus Route 113 goes through central London ends at Oxford Circus and has a very long and busy route

*Data source: Transport for London. tfl.gov.uk

 

ADVERTISING ON THE LONDON UNDERGROUND

 

ADVERTISING ON THE LONDON BUSES

Advertising with supersize posters on London buses generates the largest reach and the most visibility because London is the second most popular tourist target destination in the world therefore advertisers can reach the nearly 8.7 million residents and also the 20 million tourists visiting the city each year directly.